With over 600 million registered professional profiles, LinkedIn is the world’s number one platform for business networking. Joining the LinkedIn community will give you an online presence that’s searchable by thousands of recruiters. It will also allow you to build an interactive resume and identify top opportunities in your field. With a staggering 64% of candidates hired through a referral, a LinkedIn profile allows you to maximise your networking potential by easily maintaining hundreds of professional contacts.
With so much valuable data pooled on a single site, recruiters have been quick to leverage LinkedIn’s potential for finding the right candidates. The new recruiter tool ‘LinkedIn Talent Solutions’ incorporates AI to provide recruiters with a powerful tool for reaching out to top talent. In order to lead recruiters to your profile, you can utilise LinkedIn’s powerful search function to view job listings and company information, giving you a good indication of the key words and phrases they use in their searches. You can then incorporate these into your information. The ‘open candidates’ feature also allows you to privately notify recruiters that you are interested in being contacted about new roles.
Online presence and interactive resume
Think of your LinkedIn profile as an interactive online resume that allows you to:
-Quickly update your profile with your latest work, including current projects you’re working on and any awards you’ve received
-Provide recruiters and employers with direct links to your work
-Keep yourself open to new job opportunities without having to proactively search and apply for each new role
Headline: Pay particular attention to your headline as this is the first thing that other LinkedIn users will see. It will also affect your ranking in recruitment searches. Your headline should clearly and concisely communicate your value to the recruiter with relevant information, such as your job title, industry, location and years of experience:
Summary & Specialties: Use this area to neatly summarise your professional story, including your background, expertise, successes and business goals. This is your opportunity to introduce yourself to prospective recruiters, so avoid generic language and think about what makes you unique and valuable to businesses.
Visuals: In addition to getting the content right, make sure you consider the visual impact of your profile. It’s easy to create a professional looking headshot with your phone camera and an editing app such as VSCO or Snapseed. To make your profile memorable, consider changing LinkedIn’s custom blue profile background to something that relates to your profession.
By increasing your connections, you’ll increase the likelihood of appearing higher up in recruitment searches. With many companies favouring candidates who are already known to their employees, increasing your network also increases your potential for ‘word of mouth’ referrals and endorsements. Here are some tips for growing your online network:
-Enter your email address to sync your contacts with LinkedIn. You can use the ‘My Network’ section to contact old colleagues while also following relevant companies on so that their news and jobs will come up in your feed.
-In much the same way that Facebook allows your connections to introduce you to other people, LinkedIn users can introduce their colleagues and clients in order to strengthen their network.
-Your connections can also write recommendations for your profile and endorse you for specific skills, providing a powerful professional testament for prospective recruiters.
-A great way to meet and connect with new professionals is to join groups based on your industry. You can participate in discussions, follow industry news and publish articles that highlight your expertise.
-Joining groups can also be a great way of learning about industry events where you can take the opportunity to network in person. LinkedIn recently launched their new events feature, enabling users to create and join professional face-to-face events.
-Updating your LinkedIn status can be a useful way of letting your connections know your future plans, including any job opportunities you might be looking for.
Tags: Job Prospects, LinkedIn, LinkedIn Tips